BA Marketing Management
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Description
Since the adoption of free market policies in the 1990s, Ethiopia has seen increased private sector participation in the economy, necessitating a competitive and effective marketing performance to achieve socio-economic development goals. However, there is a shortage of skilled professionals in marketing. The Marketing Management program aims to address this gap by equipping students with the necessary knowledge and skills for successful careers in marketing. The curriculum combines core business education with specialized marketing training, preparing graduates for a dynamic job market.
Professional Profile:
Graduates will be prepared to:
- Enhance professionalism in marketing activities
- Advise on national marketing policies and strategies
- Promote social well-being through effective marketing practices
- Develop marketing models to adapt to changing business environments
- Guide brand strategy development and manage product lines
- Conduct market research to inform strategic decisions
Prerequisites & Requirements
Candidates must meet the entry requirements set by the Ministry of Education and the university.
Exit Level Outcomes
Graduates will be able to:
- Understand marketing's role across various organizations.
- Apply economic principles to marketing decisions.
- Develop and present marketing plans.
- Formulate effective marketing strategies and prepare budgets.
- Analyze customer behavior to create relevant marketing programs.
- Design effective marketing mix strategies.
- Navigate the global marketing environment and identify domestic product opportunities.
- Manage distribution channels for effective product delivery.
- Conduct market research for informed decision-making.
- Apply marketing concepts in social and online contexts.
- Recruit, train, and manage sales teams.
- Develop and implement promotional strategies.
- Organize events and conduct effective business negotiations.